#WeArePT - Ontario Physiotherapy Association

The Ontario Physiotherapy Association wanted to create a campaign that could reach its membership and engage them. We wanted physiotherapists to see themselves on the screen, and be proud of the work they do. Ultimately, the goal was to create a movement, a supergroup that could be the profession’s ambassadors and advocates. As a result, we developed a Hashtag, #WeArePT. But more than a Hashtag, #WeArePT, is a celebration of the physiotherapy profession.

The solution was to create a campaign identity first followed by an elaborate email campaign that pointed members to landing pages where they could watch the main video, get inspired, and sign up. Additionally, we created Facebook remarketing ads and a thank you email sequence that was automatically activated once physiotherapists signed up to be part of the #WeArePT movement.